{"id":5856,"date":"2026-07-09T08:28:39","date_gmt":"2026-07-09T06:28:39","guid":{"rendered":"https:\/\/familylawyer-thehague.nl\/lead-generation-to-grow-your-sales-pipeline-at-2\/"},"modified":"2026-07-09T08:28:39","modified_gmt":"2026-07-09T06:28:39","slug":"lead-generation-to-grow-your-sales-pipeline-at-2","status":"publish","type":"post","link":"https:\/\/familylawyer-thehague.nl\/nl\/lead-generation-to-grow-your-sales-pipeline-at-2\/","title":{"rendered":"Lead Generation to Grow Your Sales Pipeline at Scale"},"content":{"rendered":"<h1>B2B Marketing Automation and AI Ad Campaign Optimization<\/h1>\n<div class=\"toc\" style=\"background: #f9f9f9;border: 1px solid #aaa;display: table;margin-bottom: 1em;padding: 1em;width: 350px;\">\n<p style=\"font-weight: 700;text-align: center;\">Content<\/p>\n<ul>\n<li><a href=\"#key-differences-at-a-glance-goals-tactics-and-outcomes\">Key Differences at a Glance: Goals, Tactics, and Outcomes<\/a><\/li>\n<li><a href=\"#optimize-landing-pages\">Optimize landing pages<\/a><\/li>\n<li><a href=\"#your-goals-and-timeline\">Your goals and timeline<\/a><\/li>\n<li><a href=\"#what-s-the-main-difference-between-demand-generation-and-lead-generation\">What&#8217;s the main difference between demand generation and lead generation?<\/a><\/li>\n<li><a href=\"#demand-generation-is-bigger-than-most-people-think\">Demand Generation Is Bigger Than Most People Think<\/a><\/li>\n<li><a href=\"#step-guide-to-b2b-demand-generation\">step guide to B2B demand generation<\/a><\/li>\n<\/ul>\n<\/div>\n<p><img decoding=\"async\" class=\"wp-post-image\" style=\"display: block;margin-left:auto;margin-right:auto;\" width=\"604px\" alt=\"demand generation vs lead generation\" src=\"C:\\Users\\Artem\\AppData\\Roaming\\scm-next-plus\\content_cache\\6a2f91f2dc7caa4ae40ee304\\cache\\demand generation vs lead generation\\images\\demand_generation_vs_lead_generation_(21).jpg\"><\/p>\n<p>Let&#x2019;s dive deep into each, look at their differences, and explore how leading B2B companies use them together effectively. While they&#x2019;re closely related and sometimes even overlap, they serve different purposes, operate at different stages of the sales funnel, and require distinct strategies and tools. Here are the most effective strategies for strengthening both demand generation and lead generation efforts. Salesforce asks visitors to sign up for demos, webinars, and gated eBooks. These build trust, attract millions of visitors, and create a large audience. Its main goal is to turn anonymous prospects into qualified leads that sales teams can pursue.<\/p>\n<p>Lead capture focused on the small percentage of early adopters who grasped the vision. You cannot capture leads from people who aren&#x2019;t searching. Early-stage companies needing immediate pipeline might run 40\/60. I&#x2019;ve audited companies with beautiful demand programs that couldn&#x2019;t prove any downstream impact because systems didn&#x2019;t talk to each other. Are more people searching for your company name?<\/p>\n<p>Marketing focuses on capturing potential customer information through tactics like landing pages, gated content, and email campaigns. Marketing and sales play crucial roles in both demand generation and lead generation, working together to drive business growth. In this section, we&#x2019;ll show you the steps needed to create a seamless demand generation to lead generation process, along with a few tips, tools and ready-to-use templates. This creates an ongoing cycle that helps both the marketing and sales teams work in sync to generate the most and best leads possible. This question gets asked a lot, even by seasoned marketers, because there are many misconceptions around them.<\/p>\n<h2 id=\"key-differences-at-a-glance-goals-tactics-and-outcomes\">Key Differences at a Glance: Goals, Tactics, and Outcomes<\/h2>\n<p>A compelling real-world example of a successful demand generation campaign comes from Datadog, a B2B tech company specializing in monitoring and security solutions. By distinguishing between demand generation and lead generation, companies can allocate resources more effectively, tailor their messaging appropriately, and ultimately drive better results. Content marketing is an important aspect here, as 87% of marketers believe it is essential for generating and nurturing leads. Lead generation comes later in the journey and involves collecting contact information from users who are actively considering a solution. Think of it as planting seeds in your audience&#x2019;s mind before they even know they need what you&#x2019;re offering.<\/p>\n<p>Lead generation activities like gated content and contact forms are used to capture their details so that your sales team can start nurturing them toward a purchase. Gate high-value utilities (calculators, templates, proprietary research) that prospects need when actively evaluating solutions. Prospects don&#x2019;t search for solutions they don&#x2019;t know exist.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"display: block;margin-left:auto;margin-right:auto;\" width=\"604px\" alt=\"demand generation vs lead generation\" src=\"C:\\Users\\Artem\\AppData\\Roaming\\scm-next-plus\\content_cache\\6a2f91f2dc7caa4ae40ee304\\cache\\demand generation vs lead generation\\images\\demand_generation_vs_lead_generation_(11).jpeg\"><\/p>\n<h2 id=\"optimize-landing-pages\">Optimize landing pages<\/h2>\n<p>Tell visitors that they&#x2019;re going to a landing page to set expectations. While marketers typically think of social media as top-of-the-funnel marketing, it can still be a helpful and low-cost source for lead generation, as shared in the lead gen strategies above. A Customer Relationship Management (CRM) platform is an excellent way to close the gap between your marketers and salespeople.<\/p>\n<h2 id=\"your-goals-and-timeline\">Your goals and timeline<\/h2>\n<p>Once the lead is captured, businesses nurture the relationship through targeted marketing efforts to guide them toward making a purchase. By doing this, businesses create a strong brand presence that makes potential buyers more likely to engage when they are ready. And how better to start than with a demand gen course from the experts!<\/p>\n<p><a href=\"https:\/\/infuse.com\/insight\/what-is-demand-generation-demand-gen-vs-lead-gen\/\"><\/p>\n<figure><img decoding=\"async\" src=\"C:\\Users\\Artem\\AppData\\Roaming\\scm-next-plus\\content_cache\\6a2f91f2dc7caa4ae40ee304\\cache\\demand generation vs lead generation\\images\\demand_generation_vs_lead_generation_(18).jpeg\" alt=\"demand generation vs lead generation\" class=\"aligncenter\" style=\"display:block;margin-left:auto;margin-right:auto;\" width=\"401px\"><\/figure>\n<p><\/a><\/p>\n<p>Marketers often use the terms demand generation and lead generation interchangeably. Lead generation is primarily a demand capture activity, it converts existing intent into contacts. Demand generation encompasses both demand creation (educating buyers who don&apos;t yet know they have a problem) and demand capture (harvesting intent from buyers already in-market).<\/p>\n<p>The fifth and last step is to coordinate closely with your sales team. Based on a Forrester report, companies that are successful in lead nurturing generate about 50% more SQLs at a 33% lower cost per lead. With scoring and segmentation in place, you can send each lead down the right nurturing path and give your sales teams warm and ready leads. Studies show that companies who use B2B lead scoring have a 77% increase in lead generation ROI compared to those that don&#x2019;t. Long forms can make your conversion rates drop; instead, focus on the essentials (name, email, company) and one qualifying question (job title or company size).<\/p>\n<p>For example, a supplier might call their services demand generation when they only offer lead generation solutions. Keep creating great offers, CTAs, landing pages, and forms &#x2014; and promote them in multi-channel environments. If a team works with partner companies, they can create some mutually beneficial offers.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"display: block;margin-left:auto;margin-right:auto;\" width=\"605px\" alt=\"demand generation vs lead generation\" src=\"C:\\Users\\Artem\\AppData\\Roaming\\scm-next-plus\\content_cache\\6a2f91f2dc7caa4ae40ee304\\cache\\demand generation vs lead generation\\images\\demand_generation_vs_lead_generation_(7).jpeg\"><\/p>\n<p>Many marketers mistakenly treat demand generation and lead generation as interchangeable terms. Gaining access to these materials typically involves a simple exchange &#x2014; users share their contact details through an online form in return for the valuable content. HubSpot, a leading inbound marketing and sales platform, employs a robust lead generation strategy by offering valuable resources such as downloadable industry reports, ebooks, and templates. At its core, lead generation aims to attract the right prospects &#x2014; those most likely to benefit from your offering &#x2014; and move them closer to becoming loyal, revenue-generating customers.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"display: block;margin-left:auto;margin-right:auto;\" width=\"605px\" alt=\"demand generation vs lead generation\" src=\"C:\\Users\\Artem\\AppData\\Roaming\\scm-next-plus\\content_cache\\6a2f91f2dc7caa4ae40ee304\\cache\\demand generation vs lead generation\\images\\demand_generation_vs_lead_generation_(12).jpeg\"><\/p>\n<p>Lead generation isn&#x2019;t about gathering as many leads as possible and sending them to your sales team. It&#x2019;s up to you to win that trust and create a connection with each customer, whether you&#x2019;re selling to consumers or businesses. Confusing demand generation and lead generation can mean risking missing out on leads and paying considerably more than you need to. While demand generation and lead generation may appear to be interchangeable, there&#x2019;s a significant difference between the two. The website intelligence that reveals which companies are engaging and turns anonymous traffic into verified, actionable buyer insight. With over 10 years of experience in SaaS content strategy, she creates and refines research-driven content focused on business analysis, HR strategy, process improvement, and visual productivity.<\/p>\n<h2 id=\"demand-generation-is-bigger-than-most-people-think\">Demand Generation Is Bigger Than Most People Think<\/h2>\n<ul>\n<li>Account targeting focuses on organizations that match your ideal customer profile (ICP)<\/li>\n<li>With both of these strategies in place, businesses have a chance to turn leads into paying customers.<\/li>\n<li>To determine if leads are qualified, establish clear criteria in collaboration with the sales team, implement lead scoring that assigns points based on demographic fit and engagement leve.<\/li>\n<li>It&#x2019;s important to have clear demand generation KPIs and understand that your ROI will start to increase over time.<\/li>\n<\/ul>\n<p>Start by adding links directly to the landing pages <a href=\"https:\/\/infuse.com\/insight\/what-is-demand-generation-demand-gen-vs-lead-gen\/\">demand generation vs lead generation<\/a> of high-performing offers within Facebook, X, LinkedIn, and other social media posts. With these resources, I evaluate how the solutions might fit my company&#x2019;s needs and start considering a specific service provider. PQLs typically exist for companies who offer a product trial or a free or limited version of their product with options to upgrade. Below we have provided a 4-step guide to help businesses navigate the intricacies of B2B demand generation, offering strategic insights and actionable steps to fuel client interest and drive conversions. It typically involves offering something of value in exchange for personal details, such as name, email, job title, or company.<\/p>\n<p>So, the key differences between demand generation and lead generation come down to timing and intent. In my experience, businesses that try to &#x201C;skip&#x201D; demand gen often struggle with poor-quality leads and high cost per lead &#x2014; because the audience wasn&#x2019;t ready yet. When you later offer a free eBook or consultation (lead generation), they&#x2019;re much more likely to respond &#x2014; because you&#x2019;ve generated demand first. In any business &#x2014; whether B2B or B2C &#x2014; demand generation and lead generation work together to fill your pipeline. The difference between demand generation and lead generation lies mainly in their intent and timing.<\/p>","protected":false},"excerpt":{"rendered":"<p>B2B Marketing Automation and AI Ad Campaign Optimization Content Key Differences at a Glance: Goals, Tactics, and Outcomes Optimize landing pages Your goals and timeline What&#8217;s the main difference between demand generation and lead generation? Demand Generation Is Bigger Than Most People Think step guide to B2B demand generation Let&#x2019;s dive deep into each, look [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[229],"tags":[],"class_list":["post-5856","post","type-post","status-publish","format-standard","hentry","category-marketing-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lead Generation to Grow Your Sales Pipeline at Scale - Family Lawyer The Hague<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/familylawyer-thehague.nl\/nl\/lead-generation-to-grow-your-sales-pipeline-at-2\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead Generation to Grow Your Sales Pipeline at Scale - Family Lawyer The Hague\" \/>\n<meta property=\"og:description\" content=\"B2B Marketing Automation and AI Ad Campaign Optimization Content Key Differences at a Glance: Goals, Tactics, and Outcomes Optimize landing pages Your goals and timeline What&#8217;s the main difference between demand generation and lead generation? Demand Generation Is Bigger Than Most People Think step guide to B2B demand generation Let&#x2019;s dive deep into each, look [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/familylawyer-thehague.nl\/nl\/lead-generation-to-grow-your-sales-pipeline-at-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Family Lawyer The Hague\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-09T06:28:39+00:00\" \/>\n<meta name=\"author\" content=\"martine-2016-flth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"martine-2016-flth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Verwachte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/familylawyer-thehague.nl\\\/lead-generation-to-grow-your-sales-pipeline-at-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/familylawyer-thehague.nl\\\/lead-generation-to-grow-your-sales-pipeline-at-2\\\/\"},\"author\":{\"name\":\"martine-2016-flth\",\"@id\":\"https:\\\/\\\/familylawyer-thehague.nl\\\/nl\\\/#\\\/schema\\\/person\\\/79ea89f9dd972c5905e0ff77cd00764d\"},\"headline\":\"Lead Generation to Grow Your Sales Pipeline at Scale\",\"datePublished\":\"2026-07-09T06:28:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/familylawyer-thehague.nl\\\/lead-generation-to-grow-your-sales-pipeline-at-2\\\/\"},\"wordCount\":1389,\"publisher\":{\"@id\":\"https:\\\/\\\/familylawyer-thehague.nl\\\/nl\\\/#organization\"},\"articleSection\":[\"Marketing News\"],\"inLanguage\":\"nl-NL\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/familylawyer-thehague.nl\\\/lead-generation-to-grow-your-sales-pipeline-at-2\\\/\",\"url\":\"https:\\\/\\\/familylawyer-thehague.nl\\\/lead-generation-to-grow-your-sales-pipeline-at-2\\\/\",\"name\":\"Lead Generation to Grow Your Sales Pipeline at Scale - Family Lawyer The Hague\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/familylawyer-thehague.nl\\\/nl\\\/#website\"},\"datePublished\":\"2026-07-09T06:28:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/familylawyer-thehague.nl\\\/lead-generation-to-grow-your-sales-pipeline-at-2\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/familylawyer-thehague.nl\\\/lead-generation-to-grow-your-sales-pipeline-at-2\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/familylawyer-thehague.nl\\\/lead-generation-to-grow-your-sales-pipeline-at-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/familylawyer-thehague.nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lead Generation to Grow Your Sales Pipeline at Scale\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/familylawyer-thehague.nl\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/familylawyer-thehague.nl\\\/nl\\\/\",\"name\":\"Family Lawyer The Hague\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/familylawyer-thehague.nl\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/familylawyer-thehague.nl\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":[\"Organization\",\"Place\",\"LegalService\"],\"@id\":\"https:\\\/\\\/familylawyer-thehague.nl\\\/nl\\\/#organization\",\"name\":\"Family Lawyer The Hague\",\"url\":\"https:\\\/\\\/familylawyer-thehague.nl\\\/nl\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/familylawyer-thehague.nl\\\/lead-generation-to-grow-your-sales-pipeline-at-2\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/familylawyer-thehague.nl\\\/lead-generation-to-grow-your-sales-pipeline-at-2\\\/#local-main-organization-logo\"},\"address\":{\"@id\":\"https:\\\/\\\/familylawyer-thehague.nl\\\/lead-generation-to-grow-your-sales-pipeline-at-2\\\/#local-main-place-address\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":\"52.075247866705915\",\"longitude\":\"4.356969716619772\"},\"telephone\":[\"+31 62 41 37 819\"],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"},{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Saturday\",\"Sunday\"],\"opens\":\"00:00\",\"closes\":\"00:00\"}],\"email\":\"info@familylawyer-thehague.nl\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/familylawyer-thehague.nl\\\/nl\\\/#\\\/schema\\\/person\\\/79ea89f9dd972c5905e0ff77cd00764d\",\"name\":\"martine-2016-flth\"},{\"@type\":\"PostalAddress\",\"@id\":\"https:\\\/\\\/familylawyer-thehague.nl\\\/lead-generation-to-grow-your-sales-pipeline-at-2\\\/#local-main-place-address\",\"streetAddress\":\"Jacob van den Eyndestraat 73\",\"addressLocality\":\"Voorburg\",\"postalCode\":\"2274 XA\",\"addressCountry\":\"NL\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/familylawyer-thehague.nl\\\/lead-generation-to-grow-your-sales-pipeline-at-2\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/familylawyer-thehague.nl\\\/wp-content\\\/uploads\\\/logo-family-lawyer.svg\",\"contentUrl\":\"https:\\\/\\\/familylawyer-thehague.nl\\\/wp-content\\\/uploads\\\/logo-family-lawyer.svg\",\"width\":356,\"height\":72,\"caption\":\"Family Lawyer The Hague\"}]}<\/script>\n<meta name=\"geo.placename\" content=\"Voorburg\" \/>\n<meta name=\"geo.position\" content=\"52.075247866705915;4.356969716619772\" \/>\n<meta name=\"geo.region\" content=\"Netherlands\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lead Generation to Grow Your Sales Pipeline at Scale - Family Lawyer The Hague","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/familylawyer-thehague.nl\/nl\/lead-generation-to-grow-your-sales-pipeline-at-2\/","og_locale":"nl_NL","og_type":"article","og_title":"Lead Generation to Grow Your Sales Pipeline at Scale - Family Lawyer The Hague","og_description":"B2B Marketing Automation and AI Ad Campaign Optimization Content Key Differences at a Glance: Goals, Tactics, and Outcomes Optimize landing pages Your goals and timeline What&#8217;s the main difference between demand generation and lead generation? Demand Generation Is Bigger Than Most People Think step guide to B2B demand generation Let&#x2019;s dive deep into each, look [&hellip;]","og_url":"https:\/\/familylawyer-thehague.nl\/nl\/lead-generation-to-grow-your-sales-pipeline-at-2\/","og_site_name":"Family Lawyer The Hague","article_published_time":"2026-07-09T06:28:39+00:00","author":"martine-2016-flth","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"martine-2016-flth","Verwachte leestijd":"7 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/familylawyer-thehague.nl\/lead-generation-to-grow-your-sales-pipeline-at-2\/#article","isPartOf":{"@id":"https:\/\/familylawyer-thehague.nl\/lead-generation-to-grow-your-sales-pipeline-at-2\/"},"author":{"name":"martine-2016-flth","@id":"https:\/\/familylawyer-thehague.nl\/nl\/#\/schema\/person\/79ea89f9dd972c5905e0ff77cd00764d"},"headline":"Lead Generation to Grow Your Sales Pipeline at Scale","datePublished":"2026-07-09T06:28:39+00:00","mainEntityOfPage":{"@id":"https:\/\/familylawyer-thehague.nl\/lead-generation-to-grow-your-sales-pipeline-at-2\/"},"wordCount":1389,"publisher":{"@id":"https:\/\/familylawyer-thehague.nl\/nl\/#organization"},"articleSection":["Marketing News"],"inLanguage":"nl-NL"},{"@type":"WebPage","@id":"https:\/\/familylawyer-thehague.nl\/lead-generation-to-grow-your-sales-pipeline-at-2\/","url":"https:\/\/familylawyer-thehague.nl\/lead-generation-to-grow-your-sales-pipeline-at-2\/","name":"Lead Generation to Grow Your Sales Pipeline at Scale - Family Lawyer The Hague","isPartOf":{"@id":"https:\/\/familylawyer-thehague.nl\/nl\/#website"},"datePublished":"2026-07-09T06:28:39+00:00","breadcrumb":{"@id":"https:\/\/familylawyer-thehague.nl\/lead-generation-to-grow-your-sales-pipeline-at-2\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/familylawyer-thehague.nl\/lead-generation-to-grow-your-sales-pipeline-at-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/familylawyer-thehague.nl\/lead-generation-to-grow-your-sales-pipeline-at-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/familylawyer-thehague.nl\/"},{"@type":"ListItem","position":2,"name":"Lead Generation to Grow Your Sales Pipeline at Scale"}]},{"@type":"WebSite","@id":"https:\/\/familylawyer-thehague.nl\/nl\/#website","url":"https:\/\/familylawyer-thehague.nl\/nl\/","name":"Family Lawyer The Hague","description":"","publisher":{"@id":"https:\/\/familylawyer-thehague.nl\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/familylawyer-thehague.nl\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":["Organization","Place","LegalService"],"@id":"https:\/\/familylawyer-thehague.nl\/nl\/#organization","name":"Family Lawyer The Hague","url":"https:\/\/familylawyer-thehague.nl\/nl\/","logo":{"@id":"https:\/\/familylawyer-thehague.nl\/lead-generation-to-grow-your-sales-pipeline-at-2\/#local-main-organization-logo"},"image":{"@id":"https:\/\/familylawyer-thehague.nl\/lead-generation-to-grow-your-sales-pipeline-at-2\/#local-main-organization-logo"},"address":{"@id":"https:\/\/familylawyer-thehague.nl\/lead-generation-to-grow-your-sales-pipeline-at-2\/#local-main-place-address"},"geo":{"@type":"GeoCoordinates","latitude":"52.075247866705915","longitude":"4.356969716619772"},"telephone":["+31 62 41 37 819"],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday"],"opens":"09:00","closes":"17:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":["Saturday","Sunday"],"opens":"00:00","closes":"00:00"}],"email":"info@familylawyer-thehague.nl"},{"@type":"Person","@id":"https:\/\/familylawyer-thehague.nl\/nl\/#\/schema\/person\/79ea89f9dd972c5905e0ff77cd00764d","name":"martine-2016-flth"},{"@type":"PostalAddress","@id":"https:\/\/familylawyer-thehague.nl\/lead-generation-to-grow-your-sales-pipeline-at-2\/#local-main-place-address","streetAddress":"Jacob van den Eyndestraat 73","addressLocality":"Voorburg","postalCode":"2274 XA","addressCountry":"NL"},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/familylawyer-thehague.nl\/lead-generation-to-grow-your-sales-pipeline-at-2\/#local-main-organization-logo","url":"https:\/\/familylawyer-thehague.nl\/wp-content\/uploads\/logo-family-lawyer.svg","contentUrl":"https:\/\/familylawyer-thehague.nl\/wp-content\/uploads\/logo-family-lawyer.svg","width":356,"height":72,"caption":"Family Lawyer The Hague"}]},"geo.placename":"Voorburg","geo.position":{"lat":"52.075247866705915","long":"4.356969716619772"},"geo.region":"Netherlands"},"_links":{"self":[{"href":"https:\/\/familylawyer-thehague.nl\/nl\/wp-json\/wp\/v2\/posts\/5856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/familylawyer-thehague.nl\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/familylawyer-thehague.nl\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/familylawyer-thehague.nl\/nl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/familylawyer-thehague.nl\/nl\/wp-json\/wp\/v2\/comments?post=5856"}],"version-history":[{"count":0,"href":"https:\/\/familylawyer-thehague.nl\/nl\/wp-json\/wp\/v2\/posts\/5856\/revisions"}],"wp:attachment":[{"href":"https:\/\/familylawyer-thehague.nl\/nl\/wp-json\/wp\/v2\/media?parent=5856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/familylawyer-thehague.nl\/nl\/wp-json\/wp\/v2\/categories?post=5856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/familylawyer-thehague.nl\/nl\/wp-json\/wp\/v2\/tags?post=5856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}